Heineken
Light debuted their national ad campaign April 17th,
2006. Image Engineering designed the laser effects
for the national commercial. To see this ad, visit: www.heinekenlight.com.
After the Flash intro loads, click on "The Latest" tab,
then on "The Ads", then on "TV Campaign".
Laser
"scan" of the bottle was accomplished in multiple
takes for different camera set ups.
The white, green, and red colors (matching the bottle
colors) were produced by a 5 watt Argon+Krypton laser.
Mirror beam bounces and xy scanning provided the different
looks.
